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The Foundation

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First Drop. New Era. Launching In

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The Foundation

About

At IAMGIFTED™, we honor the hustle—every drop of sweat, every hour of study, every practice rep. That’s why our backpacks feature powerful affirmations—to remind young athletes and scholars alike that greatness is earned through discipline, drive, and belief in yourself. Whether you're stepping onto the field, court, track, or into the classroom, your mindset leads the way.