The Foundation
IAMGIFTED is more than just a brand—it's a movement dedicated to empowering lives through positivity and self-empowerment. Founded by Alexander Mattison, the IAMGIFTED Foundation seeks to inspire young people to pursue their dreams while promoting positive Mental health practices to overcome life's challenges.
Our core message is simple: Everyone is born with a unique gift. We encourage you to discover it, embrace it, and use it to brighten the world. Beyond the game of football, Alexander Mattison leverages his experiences to impart wisdom and provide resources to help the youth strive for excellence in all life's aspects, not just sports.
The Foundation focuses on teaching vital Mental health strategies because life's journey is tough. After participating in an IAMGIFTED experience, our goal is for young people to look in the mirror, recognize their innate talents, and believe, "I AM GIFTED." This belief is more than motivational—it's life-changing. We're here to transform lives, not just develop athletic skills.
Why Mental Health & Belief Matter
Life’s journey is demanding, especially for young people facing pressure, uncertainty, and self-doubt. That’s why the IAMGIFTED Foundation places a strong emphasis on teaching practical mental health strategies that build confidence, resilience, and emotional awareness.
Through our programs, we help young people develop tools to manage stress, strengthen their mindset, and understand that setbacks are part of growth — not a definition of who they are. Mental health is not treated as an afterthought, but as a foundation for success in school, sports, relationships, and life.
Where Belief Meets Impact
After participating in an IAMGIFTED experience, our goal is for every young person to walk away with a stronger sense of self — able to look in the mirror, recognize their potential, and confidently say, “I AM GIFTED.”
This belief is more than motivation; it’s transformational. The IAMGIFTED Foundation is committed to creating lasting impact by helping youth build confidence, clarity, and purpose that extends far beyond athletics. We’re here to support whole individuals — empowering them to believe in who they are and who they’re becoming.
Y.E.S Program
A structured five-week enrichment program held on five consecutive Saturdays, offered twice annually. The YES Program integrates mental health education, life-skills development, creative expression, and sports-based activities to help youth build confidence, resilience, and a strong sense of self-identity.
Rush 2 Give
A year-round community engagement initiative that encourages youth and volunteers to participate in service projects, fostering empathy, leadership, gratitude, and a commitment to giving back to their communities.
Sports & Life Skills
A community-based youth football camp focused on athletic development, confidence building, teamwork, and the integration of positive mental health practices through coaching, mentorship, and structured group activities.
Wellness Ranch
A mental health awareness experience centered around farm animals. Focused on emotional regulation, stress management, mindfulness, and open dialogue around mental wellness, supporting youth and families in building healthy coping strategies.
Every Purchase Makes an Impact
A portion of every IAMGIFTED purchase directly supports the work of the IAMGIFTED Foundation. Through this commitment, product sales help fund youth programs that combine sports, mental health, confidence-building, and life skills—extending the impact of each purchase beyond the product and into the lives of young people.