The Foundation
IAMGIFTED is more than just a brand—it's a movement dedicated to empowering lives through positivity and self-empowerment. Founded by Alexander Mattison, the IAMGIFTED Foundation seeks to inspire young people to pursue their dreams while promoting positive Mental health practices to overcome life's challenges.
Our core message is simple: Everyone is born with a unique gift. We encourage you to discover it, embrace it, and use it to brighten the world. Beyond the game of football, Alexander Mattison leverages his experiences to impart wisdom and provide resources to help the youth strive for excellence in all life's aspects, not just sports.
The Foundation focuses on teaching vital Mental health strategies because life's journey is tough. After participating in an IAMGIFTED experience, our goal is for young people to look in the mirror, recognize their innate talents, and believe, "I AM GIFTED." This belief is more than motivational—it's life-changing. We're here to transform lives, not just develop athletic skills.

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Foundation Programs & Workshops
Through our sports camps, financial literacy workshops, and mental health awareness programs, we are giving kids the tools they need to build confidence, develop life skills, and face challenges with resilience. These experiences aren’t just about learning—they’re about unlocking the power within each child and helping them grow into empowered, self-assured individuals.